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March 29, 2020

ecommerce return policy

Return Policy. Clearly, all of these factors matter to your business. You [will/will not] be responsible for covering return shipping costs. An ultra-generous policy — operated and managed well — can drive growth. Because having words on a page doesn’t mean the entire process is automated or guarantee it will happen smoothly. How to Choose the Right Return Policy Strategy. This policy also offers free store credit and exchanges with no shipping or handling fee. A good return policy can also help you improve customer retention and loyalty. Thank you for shopping with [Business Name]. If Best Buy’s return policy resembles differential algebra, IKEA’s return policy is like third-grade math. Don’t hide your policy.. You customers should never have to go on a scavenger hunt to find information on your store. Refund policy template for your website A good refund or return policy can help protect your company and win your customers’ trust, but making sure your language is clear and concise is extremely important. Then try to come up with a per-return fee that covers them. Way back in 2010 (a century ago, in internet years), online shoe retailer Zappos had already figured out that the customers who make the most returns were also the ones who made the most purchases. Shipping costs for the original order [are/are not] refundable. This is best handled by a specialized apparel 3PL. Download our webinar, “5 Steps to Build Loyalty Through Online Returns,” to learn how to create a streamlined and straightforward return process across all the places you sell online. You’ll find plenty of return policy templates for ecommerce businesses online, though it’s important to assess the quality and completeness of any template you intend to use. If you have a brick-and-mortar store, consider allowing customers to buy online and return in store (often referred to as BORIS). Assess the quality of the item, do product testing, and check in with your manufacturer to address any production or quality issues. If you’re able to offer free returns, you don’t need to shout it from the rooftops. With that level of uncertainty in mind, it’s no surprise that half of shoppers review a retailer’s returns policy before buying — and that half of shoppers have returned something in the last year. When you invest in paid marketing to cold traffic and other growth campaigns, you’ll want to make sure that you have nothing working against you. . It’s important to keep innovating your products so you can gradually lower your return rate over time. For example, while it’s true that Amazon has made free returns more of a norm, you shouldn’t offer free returns if they’ll hurt your margins. Products that require a certain fit, like apparel and footwear, will have an understandably higher return rate than a one-size-fits-all product. Five Tips For A Great eCommerce Return Policy. Check out the infographic below to learn how your online store can master ecommerce returns, then keep reading for return policy examples and templates. Ecommerce Return Policy | Advice on How to Write One A viable and effective ecommerce return policy is an absolute must for every online retailer. This return policy is also smart because it mentions that watches that have been activated or opened are not eligible for return. It sets conditions, timeframes, any associate processing fees and the procedure that customers should follow when initiating an online return. Not only is it bad for business, it’s bad for the planet too—leading to 5 billion pounds a year of globally returned goods. This could be because more established eCommerce companies tend to have more liberal return policies or because as their brand awareness grows, consumers feel less guilty returning products to a corporation than a mom-and-pop online store. Premium Plans. However, as your business grows, investing in your returns process can pay dividends.

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